What do you get when you mix with a vintage cotton candy pink ice cream truck to tour the world in for the release of your debut album? PURE MAGIC! A creative collaboration with NYC pop pioneers HEARTSREVOLUTION the creative visionaries behind HEARTSCHALLENGER. Born of the city’s energetic, alternative subculture, HEARTSREVOLUTION melds music, fashion, lifestyle and a revolutionary spirit to spread a message of creative self-empowerment for the 21st century generation. Signaling its desire to nurture upcoming talent, SWAROVSKI ELEMENTS is supporting the band in the promotion of their debut album, RIDE OR DIE. In keeping with its philosophy of pushing the boundaries of creativity, SWAROVSKI ELEMENTS is helping sponsor the promotion of the new album, and collaborating in the creation of the World's 1st Crystallized Ice Cream Truck adorned with thousands of SWAROVSKI ELEMENTS that the duo will use on tour. The entire process will be documented and be posted bi-weekly on their site and on the www.swarovski-elements.com. This latest adventurous initiative demonstrates the SWAROVSKI ELEMENTS’ commitment to avant-garde experimentation and tongue-in-cheek chic. Enjoy the ride… Continue to: HOME